It’s time for another Flourish Friday! This week I’m highlighting lovely local Sarah Kelly and her businesses Closet Curating and The Haute Homemaker.
If you’re new to How I Flourish in Des Moines, it’s a blog series sharing the stories of local women in business. Get ready to learn more about these passionate women, how they started businesses in the Des Moines area, and advice they have to share.
Introducing Sarah Kelly with Closet Curating and The Haute Homemaker
1. What is your business, and what do you do?
I am a wardrobe consultant and owner of Closet Curating, helping busy women style their wardrobes and simplify their lives. I am also a style blogger sharing daily style tips, and outfit ideas, to help women achieve effortless style, and define their own uniqueness on The Haute Homemaker.
But most of all I love meeting connecting with thousands of incredible women daily on Instagram stories, as I share my love of fashion, what I am learning in my motherhood journey, and how I juggle being a police wife, mompreneur, runner, & clean recipe innovator, through the amazing, & authentic community I have cultivated.
2. How long have you been in business?
I started my style blog The Haute Homemaker back in 2013 right after I had my first baby as a creative outlet, and way to share easy style tips with other busy mom’s/women. I decided to take a leap of faith and start my wardrobe consulting business Closet Curating last year (fall of 2017) after years of dreaming of owning my own business, and desiring to share my passion for fashion, but also teach and encourage women how to become the best versions of themselves. I believe we truly feel our best, when we look our best….and I love empowering women to know that truth, and blossom into the person they were created to be.
3. What sparked your interest in becoming a small business owner?
Having the freedom to cultivate the life I want. I also love being able to mother while I run a business….teaching my kids to think outside the box, the importance of hard work, building relationships, and to pursue their own dreams!
4. What gap does your business fill?
I am able to stay at home with my kids, support my husband and his career in law enforcement, and hopefully someday sustain a full time income from my closet curating business and style blog to lead our family to financial freedom and generous giving.
5. What do you enjoy most about operating a business in the Des Moines metro?
I have met so many incredible women through both my businesses, I am so grateful for that! We moved to Des Moines a little over 2 years ago from Denver, Colorado, and it has helped me to find community, and build relationships, making it easier to start over and settle into a new city/state!
I love the energy, vibrancy, and excitement that is happening in Des Moines right now. It is a really special time to be living here and growing a small business in such a thriving city, with small town values!
6. What is the best business-related advice you’ve received?
Stay true to yourself, your gifts, and your brand. There are so many people out there doing what I am doing, BUT I offer my own unique gifts, that add value to people’s lives. Remembering those truths has been key for me to find and stay in my niche, and stand out in a sea of style bloggers/influencers.
Staying true to my brand/gifts has also helped me keep perspective about why I started my businesses and where I want to go in the future. It is a daily reminder of why I “get after it” each day, and helps to me stay focused on my purpose and mission…..sharing, encouraging, and loving other women!
7. What tip do you have for other women in business?
Do it scared! Whether you’re starting a new business, growing your existing business, going after a dream, pursuing your passions, don’t wait for tomorrow when you have it all figured out. Just take a leap of faith and try.
The biggest rewards in my life, both in business and in my personal life, have come when I stepped out of my comfort zone and ‘did it scared”. It is ok to not have it all figured out, Just take it one day at a time. But get out there and try! Life is too short not to live out your dreams!