This Flourish Friday is all about Dr. Rebecca Lake and her story of starting Shine Chiropractic.
If you’re new to How I Flourish in Des Moines, this blog series shares the stories of local women in business. Get ready to learn more about these inspiring women, how they started businesses in the Des Moines area, and advice they have to share.
Read on to learn how Dr. Rebecca stayed true to herself in finding her path as a small business owner, how she focuses on helping patients alleviate emotional stress, and her tips for moving past self-judgement as a business owner.
Introducing Dr. Rebecca Lake and Shine Chiropractic
1. What is your business, and what do you do?
I own Shine Chiropractic. I provide chiropractic care to each patient’s body, assisting them in healing the body from the inside outwards. I guide patients towards understanding the function of their bodies, while also teaching the importance of the nervous system. I believe that with chiropractic and other holistic wellness techniques, we can correct the misalignments that are causing those neurological interferences.
2. How long have you been in business?
Shine Chiropractic opened in West Des Moines in March of 2017, so we’re getting ready to celebrate two years in practice. I’m really excited to see where year three is headed.
3. What sparked your interest in becoming a small business owner?
In all reality, it just sort of fell together. I initially didn’t want to the stress of being a small business owner. When my husband and I moved here almost three years ago, I toyed with the idea of being an associate at an existing practice. The more I interviewed at a variety of practices, the more I had that gut feeling that this wouldn’t be a good fit for me. It wouldn’t bring me the joy I was seeking because I wouldn’t be able to truly be myself, and with that comes not being able to truly practice chiropractic the way I wanted to.
I’ve always been stubborn in wanting to do things my way, and this was just one of those times where I felt like I had to follow what I was feeling, and practice the way I wanted to. I trusted in myself in that situation, and followed my intuition. I would say it was the best decision I ever made. Being able to honor my time while helping others brings me so much joy.
4. What gap does your business fill?
When I think of what I’m doing with Shine Chiropractic, my primary focus is helping the body release emotional stress it’s holding onto. We all have many stressors in our lives that we hold onto and store within our bodies. Some of those stressors manifest as physical pain, and some of those stressors manifest with fatigue, brain fog, anxiety, or even depression.
I firmly believe in taking the time with each patient, honoring their time and space to be with me. I want to make sure my patients feel cared for and that they are being heard when it comes to their health concerns. I feel that is lacking so much in the healthcare field right now. Countless times I have had patients come in to see me, and they have said that they just felt like their doctor didn’t really listen to them, and they didn’t feel like they got to the root cause of what could be happening with them.
I think for my practice it’s really important to get to the root cause of what is causing that physical or mental stress, thus getting to what causing the misalignment of the spine. Then I can work with my patient to correct the misalignment with chiropractic, and other holistic self-care modalities. I urge my patients to really get conscious about what is causing them discomfort, and to be present when it comes to their posture.
I firmly believe in incorporating self-care into your lifestyle, and not just using it as an excuse to “do something nice for yourself sometimes.” The more we take care of our bodies and listen to what they are telling us, the healthier and happier we can become.
5. What do you enjoy most about operating a business in the Des Moines metro?
I love the community that has been cultivated between small businesses in the metro.
When I opened up my chiropractic practice, I started interacting with the community. The community here welcomed me with open arms. That’s the beauty about Des Moines. There are so many other small business owners who want to support you and lift you up right outside your own front door. I firmly believe that the small businesses here make this community, this city we live in so wonderful.
6. What is the best business-related advice you’ve received?
Do not judge yourself! This is something I practice now even every single day. Self-judgement is literally the one thing that blocks you from doing what you truly want to do in your life. Our ego loves to sneak in and say things to ourselves like, “Who do I think I am? I’m not qualified to do this!”
The ego especially loves to pop up whenever we are beginning to start something new in our lives. You might think to yourself, “I’m having to work so hard to figure this out, it must mean I suck at it. I keep making mistakes and it’s not coming effortlessly, so it’s not meant to be in my life.” Flip the script right then and there. Recognize that your ego is taking hold, and trying to create limiting beliefs in your life. You can do this!
7. What tip do you have for other women in business?
Take care of yourself first. Implement self-care into your life daily. It’s not just taking a bubble bath once in awhile. It’s really taking control of your mental, physical, and spiritual well being. Make it a habit. You are worthy of it.
What I have come to realize in the last two years is that becoming successful in business is more about your mentality, psychology, and how well you take care of yourself first. The more I honored myself and really took care of myself, the more I had to give to my patients, my friends and family, and I had more time and energy to support and uplift other small businesses.