Today I’m thrilled to feature Nora Crosthwaite and her company, Homes with Nora.
I had the pleasure of meeting Nora through FemCity Des Moines, a community for local women in business. As an ambassador for FemCity, Nora welcomes new members, and right away, I caught on to her passion for helping others and being a connector.
Read on to learn how Nora began her real estate journey after leading a tech-focused career path.
New to the How I Flourish series? You can learn more here.
Introducing Nora Crosthwaite and Homes with Nora
1. What is your business, and what do you do?
I’m the owner of Homes with Nora, a residential real estate team housed under the REMAX Concepts brokerage in West Des Moines. I am an active REALTOR(r) and have another REALTOR(r) on the team, Tawnia Martin. I also have an assistant and stager, Jeannie Crosby.
2. How long have you been in business?
I’ve been in business for just over three years.
3. What sparked your interest in becoming a small business owner?
I used to be in corporate software development, running large scale software implementations (warehousing, manufacturing, order management). One day, I woke up and realized I wasn’t actually fulfilled; I was unable to help people in my role.
When Tawnia first suggested I get into real estate, I thought about all of the agents I’ve had to help with buying and selling, and realized what an impact a great real estate agent can have on someone’s life. I decided that I wanted to be that person for my clients.
Running my own business is both exhilarating and terrifying. I love being able to think about where to put my energy and define who I want to serve. I also love having a platform to help clients and fellow small business owners with their goals.
4. What gap does your business fill?
My goal is to be ethical, transparent, competent, and empathetic. Buying or selling a home is stressful (I’ve personally done it, so I’m well aware of the stress). I want to take as much of that off my clients as possible. I especially focus on frequent communication; my clients never have to pick up the phone to ask me for an update.
5. What do you enjoy most about operating a business in the Des Moines metro?
Des Moines is growing so fast that there’s a real opportunity to influence that growth. Owning my own business gives me the opportunity to see and help a wide variety of people. It also allows me to put my time and money into causes and initiatives that move me. For instance, I get to volunteer regularly with Greater Des Moines Habitat for Humanity, work with FemCity Des Moines as an ambassador helping other women grow their businesses, and volunteer to teach my daughter’s class about entrepreneurship.
6. What is the best business-related advice you’ve received?
I have quite a few favorite quotes / thoughts right now:
I accept myself unconditionally RIGHT NOW.Annie Woods, Business / Life Coach
I am on time.Tiffany Tokarz, Business Coach and owner of Modern Muse Consulting
“Intention + Mechanism = Results. The difference is commitment.”Kathleen Riessen, a leadership coach / speaker / facilitator / serial entrepreneur
All three of these are great reminders to me to accept where I am, who I am, and what I’m doing right now. I have started going through my daily affirmations (maybe more thrice-weekly affirmations, if I’m honest), and these three always bring me peace and patience.
7. What tip do you have for other women in business?
- Stop watching what your competitors are doing. You’re you. Run your business YOUR way.
- Find your tribe. Make sure that on the days that owning your own business is terrifying, you have people you can call who get it and will remind you of all the times that owning your own business is exhilarating.
- Get a coach. Coaching has been the key for me to break through one level to get to the next.
- Let me know how I can help you with your goals. I’m always open to getting together and brainstorming.