Welcome to Flourish Friday!
If you’re new to How I Flourish in Des Moines, this blog series shares the stories of local women in business. Get ready to learn more about these passionate women, how they started businesses in the Des Moines area, and advice they have to share.
Today local blogger Erin Huiatt is sharing about her business journey blogging and creating resources, both online and print, for local parents through the Des Moines Parent brand. Read on to see how Erin is connecting and supporting parents in Des Moines and beyond!
Introducing Erin Huiatt and Des Moines Parent
1. What is your business, and what do you do?
I feel like this is a loaded question! I am a blogger, influencer, mom, wife and probably many other titles I am forgetting. All of these labels play a huge role in my business, Des Moines Parent.
Des Moines Parent is a local resource for parents and families located in central Iowa and the Midwest. I share personal experiences of things my family and I are doing, seeing, eating and exploring. We offer an extensive event calendar filled with family-friendly activities, date night and mom night out ideas and much more. We also provide seasonal guides and will be launching a printed, quarterly guide in Spring 2019.
2. How long have you been in business?
I have been blogging in some form for about six years. After I had my son, I began following several health and lifestyle blogs. As a new mom who was breastfeeding hours and hours a day, it was super easy for me to read articles and become connected with the people behind those articles and blogs.
I was intrigued that these bloggers and influencers were making money, staying home with their kids and loving what they were doing! Also, as a new mom, I had troubles finding a perfect resource to find new and fun things to experience with my son and husband in Des Moines. So, as a hobby, I decided to create my own blog and journal our experiences.
In 2015 I was approached with the opportunity to purchase Des Moines Parent from a local dad and the rest is history!
3. What sparked your interest in becoming a small business owner?
It is amazing what happens when you have children. After the birth of my son, I had a huge urge to do something different. It was not until I became pregnant with my daughter that I knew this would be the time to take the plunge. One, childcare costs were outrageous and two, I was growing to love my new hobby and knew it could be much more.
The flexibility to be at home with my children and experience fun activities and events happening in Des Moines was a dream and I cannot believe that my dream allowed me to become a small business owner.
4. What gap does your business fill?
As a parent in Des Moines, I am able to personally relate to other parents in our community. Through Des Moines Parent, a free resource, I help give an inside peek to businesses, activities, events and more happening in central Iowa and the Midwest. This allows parents to get a sense of what to expect. I love connecting with other parents through social media. If they have questions, I get excited to do the research and give them my feedback.
5. What do you enjoy most about operating a business in the Des Moines metro?
I love how much Des Moines is growing! As someone who grew up in Des Moines, I have enjoyed seeing this city grow and grow. There are so many opportunities, people to connect with, and places to review.
6. What is the best business-related advice you’ve received?
Think outside of the box. When you are able to think outside of the small goal you may have, the opportunities are endless. Des Moines Parent started out as a place to share parenting advice and fun things happening in Des Moines. Today, it is a printed publication, extensive event calendar, free app, growing community and so much more. Who knew?!
7. What tip do you have for other women in business?
Make a goal to attend 1-2 networking events and schedule 2-3 coffee dates a month. Taking the time to sit down with other individuals within your community is the greatest thing you can do for your business. Make connections and learn how you can help each other grow and become successful.