You’ve brainstormed a list of blog post ideas based on what questions you field and what you think is helpful for your ideal customers to know.
Next, you have picked out a post to write, searched for popular keywords to sprinkle in throughout the content, and dedicated time to whipping up said content so that it both brings value to your ideal customers and builds your brand.
But once you’ve hit publish, how do you get more eyeballs on that post?
Here I’m covering a wide range (21 to be exact) of options you have when it comes to promoting your blog posts in an approach that is authentic to you and your brand, avoids sleazy clickbait, and positions you as a guide helping to solve your audience’s pain points.
Something to note before you dive in: many of these tactics rely on an existing social media presence. A consistent, branded one, in fact.
Your followers make up the majority of people your posts will reach, unless you hit the hashtag jackpot or use paid advertising. Having a branded voice on popular social media platforms will give you a boost when it comes to these blog promotion strategies.
Also, know that you do not have to move forward with all of these tasks!
This round-up of people-reaching mechanisms is meant to inspire and encourage you to test, review, and find the right fit for you and the content you’re publishing.
Let’s get the blog promotion opportunities rolling!
Promoting on Facebook
Create 3-5 posts teasing different post points
With the post fresh in your mind, pull out a handful of features, calls to action, or teasers and craft post copy for Facebook posts. Write an introductory post announcing this new post up on your blog, and schedule the remaining posts to go live over the coming weeks.
Share posts to your personal account
Does your brand’s Facebook presence stick to your business page, only? If so, you’re missing out on the opportunity to remind your friends, family, and connections about your business and shed light on what you offer and how you help. Pick specific posts to share to your personal timeline based on what you feel makes the best fit.
Host a Facebook Live video
Video is a sweet spot on Facebook right now! It can feel uncomfortable to hop on live and host a conversation, but doing so will raise awareness for your new blog posts and bring community around your brand. Depending on how often you publish blog content, set a schedule for how often you go live and walk through new posts. You don’t have to do a live video for every post!
Treat these videos as a start to your teachings and conversation on the blog post topic. Then, tell your viewers to hop over to your blog to read the details, get the process, etc.
Tip: If you’re nervous about no one showing up (It’s totally fine if that happens! People will catch it later.), announce your plans in a post the day before, giving your followers a heads up.
Share in Facebook groups
Groups hold the power to skyrocket awareness for your blog posts. That is, as long as your content is a fit for members. Write your post with a mindset of offering value, not just going in for clicks, and you’ll be seen as a valuable resource.
Promoting on Instagram
Craft a post to introduce your blog post
Your followers don’t know about blog updates unless you tell them! Incorporate announcement posts in your social media strategy to share a highlight of the value you’re sharing and start a conversation around the blog post topic.
Post with popular hashtags
Spend a few minutes searching for related hashtags for each of these announcement Instagram posts. Hashtags can dramatically increase viewership and engagement for your feed!
Share in your Instagram Stories
After you’ve posted and added your hashtags, why not share in a story? If you look at your Instagram analytics, odds are that more people see your stories than your posts. Sometimes, it’s crazy how much these numbers differ. Promote your blog posts in Instagram Stories to give your followers and easy way to click through and learn more.
Add the link to your bio
We’ve talked about promoting your blog through Instagram content. Next, it’s helpful to make it super simple for your followers and Instagram users to find your blog posts. You have a couple of options when it comes to links. Either update the link in your bio to your latest blog post or use a service such as Linktree to list a grouping of links, including these new blog posts.
Go on Instagram Live
Similar to Facebook Live, take advantage of the platform’s video feature to create an in-the-moment conversation about your blog content. Besides the obvious benefits of heightening how many people notice your posts, video helps to establish your expertise and build a relationship around your brand.
With IGTV, you can create an episode-like video for Instagram users to watch and return to. If IGTV is new to you, check out this article from Instagram covering the basics.
Promoting on Pinterest
Pin your post
This blog promotion strategy takes only seconds to complete. If your industry is popular on Pinterest, make it a ritual to pin new posts. This builds up your Pinterest account with original content and provides the opportunity for it to be repinned across the platform.
Create a board for blog posts
If you publish new blog content regularly, I recommend that you set a board specifically for your blog. This creates a useful hub for Pinterest users to discover your business through pins and peruse all of the content you have for them to consume and act on.
Promoting on Twitter
Craft 3-5 tweets teasing different post points
Think of this strategy the same way you would the Facebook one listed above. When you’re wrapped up a new blog posts, spend a few minutes writing out a handful of tweets based on the main points from your post. This way, you’re ready to start posting and raising awareness when your blog post goes live!
Tag applicable accounts
Do you ever mention brands, other businesses, or resources in your posts? Tag their Twitter accounts in your tweets to let them know that you’re talking about them. They might even share or engage with your tweets.
Use popular hashtags
When hashtags are available, put them to use! Check out hashtag options on Twitter before posting to tap into the power of a larger viewership.
Promoting on LinkedIn
Introduce in a post
Again, one of the easiest steps to blog promotion is to tell others about your new posts. If you actively use LinkedIn, make it a habit to spread the word about blog updates.
Share in a LinkedIn article
It’s not hard to become a content creator on LinkedIn. Head to your profile and follow the few steps to publish an article for your blog post. This involves copying and pasting in the headline and blog post copy. At the end, leave a link to your blog for readers to learn more about you and your business.
Promoting on YouTube
Create a supplemental video
Have an interest in video? Take it to the next level and become a Youtuber.
While this blog promotion strategy takes some extra effort, it can be a valuable avenue to test out. YouTube videos can be particularly helpful to walk through processes and in-depth topics.
If an example of a small business owner nailing these videos would be helpful to see, head over to copywriter Ashlyn Carter’s account.
Promoting Via Email Newsletter
Share in newsletters
Other than social media, your newsletter is a prime path to take with promoting your blog posts. Subscribers have opted in to your list because they want to hear from you. You have offered them value in the past, and they look forward to what you’ll share moving forward.
You have a few options when it comes to promoting blog posts in newsletters:
- Send out an ‘update’ email every couple of weeks or per month with a list of your recent posts.
- Include a blog section in your newsletter template that is updated with recent links.
- If you don’t publish blog posts as often (think one or less per month), send out a newsletter for each new blog post.
Create a lead magnet
It’s likely that the blog posts you develop can easily be turned into freebies for ideal clients to download (and help grow your list). Take the workflow, main points, or process and turn them into a branded document. It shouldn’t take you hours to create, so keep it simple.
Here are some ideas to get you started:
- Cheat sheet
Develop an opt-in email series
If a quick lead magnet can’t cover enough of your post, consider creating a short email series that leads subscribers through a process. Use your email marketing provider to set up an automated workflow for your readers to sign up for. Three to five days is an ideal length.